Create a clear visibility plan using content, community engagement, and local promotion.
Build trust and demand through customer reviews, referrals, conversations, and feedback.
Complete the 30-Day Visibility Challenge™ to promote a QR code that leads customers to a shop, portfolio, or offer.
Create a complete smartphone candle photo set, including hero, detail, and lifestyle images.
Film smooth, well-lit candle-making process clips and edit them into satisfying short sequences.
Produce hands-on Watch Me Work™ and Founder Story™ assets that show both your craft and your purpose.
Define a clear candle brand foundation, including your audience, promise, personality, positioning, and visual guidelines.
Create compliant labels and a cohesive packaging experience that feels polished, consistent, and customer-ready.
Build a complete product catalog and essential customer materials, from scent descriptions and pricing to care cards and wholesale sheets.
Define a focused, cohesive starter product line with clear collections and product specifications.
Calculate true unit costs and set profitable retail and wholesale-ready prices using margin targets.
Create practical inventory, order, shipping, returns, exchange, and damaged-order policies for a small candle business.
Plan a focused candle portfolio by defining its purpose, audience, project selection, and content needs.
Create clean, consistent candle and product photographs that show lighting, angles, details, scale, and styling.
Document collections, candle variations, packaging, and process imagery as cohesive visual portfolio stories.
Build a safe, organized candle-making workspace and confidently use, maintain, and select essential tools.
Understand how wax, containers, wicks, fragrance oils, color, and temperature work together to influence candle performance.
Develop practical pouring, cooling, wick-testing, curing, burn-testing, and quality-control skills for finished candles.